Entries by Karl Brander

Advanced Sales & Distribution Training

Sales overwhelmingly drive revenue for the majority of small and medium-sized enterprises (SMEs). In this context, professionals in sales need more than just technical proficiency; they require strong interpersonal skills. Only when these two aspects align can a company achieve sustained success and steady income. Targeted training in sales and marketing holds the potential to […]

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Business development – definition and guidance

In the modern business world, it is important for companies to promote growth with targeted measures. Making it possible to win new customers, open new markets and ultimately increase turnover. Increasing globalisation has further intensified the competitive situation and put many companies under pressure. This is exactly where business development comes in to help you […]

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Offshoring – Definition, advantages & disadvantages explained

The rapid globalisation throughout the last few decades has also brought offshoring increasingly into focus. Increasing cost pressure in order to remain competitive, as well as the opportunities offered by digitalisation, drive this trend even further in some cases. This strategy can provide internationally operating companies with many advantages from which they can profit in […]

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